by Ron Hequet | Nov 28, 2017 | Business Development, Business Planning, Leadership, Marketing, Performance Improvement, Small Business
During economic uncertainty, small business owners typically respond by slashing funds dedicated to training, especially sales training. However, a reduction in training is the wrong choice for any business, particularly B2B companies. Reducing or eliminating sales...
by Ron Hequet | Nov 14, 2017 | Business Development, Customer Satisfaction, Small Business
Most businesses claim that they have great customer service. However, when I ask business owners what makes their business better than the competition, I usually hear, “We’ve got great customer service.” Then, I usually respond, “Really? Does the customer know...
by Ron Hequet | Nov 7, 2017 | Business Development, Career Development, Performance Improvement, Personal Development, Professional Career, Self-Achievement, Small Business
Failure should be viewed as a step to achievement. Just before I started my first company, my father used to tell me, “If you’re not making mistakes, you’re not doing anything.” Over the years, I took my mistakes and failures personally – as some sort of deficiency,...
by Ron Hequet | Oct 31, 2017 | Business Development, Business Planning, Small Business
If you believe the only way to do something right is to do it yourself, then you are in the way of growing your business. Instead, try implementing these 5 basic steps for proper delegation of tasks and duties. Not only will you free up your valuable time and...
by Ron Hequet | Sep 24, 2017 | Business Development, Business Planning, Customer Retention, Customer Satisfaction, Marketing, Profit and Cash Flow
We have all heard that information is power and that success leaves clues. So, why not put on your Sherlock Holmes hat and investigate your way to increased sales? There are many ways for your organization to maximize opportunities to gain more customers and increase...
by Ron Hequet | Jul 11, 2017 | Business Development, Business Planning, Marketing, Promotion, Small Business
If you already have a successful direct mail marketing plan, combining it with telemarketing creates a powerful marketing strategy for your business growth. In this article, you’ll learn how to use both direct mail marketing and yes, telemarketing, to create a real...
