Sales Lessons from the Football Practice Squad

Sales Lessons from the Football Practice Squad

One of my favorite movies is the inspirational story of Rudy Ruettiger.  Rudy, a 5’ 6″ dyslexic young man with only marginal grades, wanted to play football for Notre Dame. You know the story. He eventually attained enrollment at Norte Dame, but could only...
Show Me the Benefits – The Secret of Great Marketing

Show Me the Benefits – The Secret of Great Marketing

If you retain nothing else about sales presentations or promoting your organization, remember this motto—features tell, but benefits sell. Benefits Are Imperative Why are benefits imperative?  Easy…people care more about themselves than they care about you or your...

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