by Ron Hequet | May 8, 2018 | Business Development, Business Planning, Customer Retention, Customer Satisfaction, Leadership, Marketing, Profit and Cash Flow, Small Business |
Having founded and started a few companies myself, I know which factors contribute to the success and failure of profitability. As a result, I recommend that business owners develop a plan to market and sell their way to success. As you become a better partner and...
by Ron Hequet | Apr 24, 2018 | Business Development, Business Planning, Leadership, Marketing, Small Business |
There was a time when entrepreneurship had negative implications. Most people thought business owners were crazy because the risk was too great. After all, what normal person would invest everything they had to start a business that may not make it? With so many...
by Ron Hequet | Feb 13, 2018 | Business Development, Customer Retention, Customer Satisfaction, Leadership, Marketing, Promotion, Small Business |
How do you distinguish yourself from all of the other retailers, or service providers, or any other business that you consider your competition? What makes your customers decide or even remember to come back? It is not your customer’s job to remember you. It is...
by Ron Hequet | Jan 30, 2018 | Business Development, Business Planning, Marketing, Small Business |
I get it. You have a logo, website, and perhaps even a shiny new business card. But there is a huge difference between a name and a brand. If your business name isn’t earning you the following benefits, you don’t have a brand. 1. Recall Does your business name sounds...
by Ron Hequet | Jan 9, 2018 | Business and Career Development, Business Planning, Customer Retention, Customer Satisfaction, Leadership, Marketing, Small Business |
If you retain nothing else about sales presentations or promoting your organization, remember this motto—features tell, but benefits sell. Benefits Are Imperative Why are benefits imperative? Easy…people care more about themselves than they care about you or your...
by Ron Hequet | Nov 28, 2017 | Business Development, Business Planning, Leadership, Marketing, Performance Improvement, Small Business |
During economic uncertainty, small business owners typically respond by slashing funds dedicated to training, especially sales training. However, a reduction in training is the wrong choice for any business, particularly B2B companies. Reducing or eliminating sales...
