How Frontline Employees Create First-Rate Experiences

How Frontline Employees Create First-Rate Experiences

Often, I spend more time on a plane than shopping or making purchases from businesses. Therefore, the experience I get from the flight attendant—the frontline employee—makes a big difference in my level of satisfaction with the flight.  When I board the plane, that...
Show Me the Benefits – The Secret of Great Marketing

Show Me the Benefits – The Secret of Great Marketing

If you retain nothing else about sales presentations or promoting your organization, remember this motto—features tell, but benefits sell. Benefits Are Imperative Why are benefits imperative?  Easy…people care more about themselves than they care about you or your...

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