by Ron Hequet | Feb 13, 2018 | Business Development, Customer Retention, Customer Satisfaction, Leadership, Marketing, Promotion, Small Business
How do you distinguish yourself from all of the other retailers, or service providers, or any other business that you consider your competition? What makes your customers decide or even remember to come back? It is not your customer’s job to remember you. It is...
by Ron Hequet | Jan 9, 2018 | Business and Career Development, Business Planning, Customer Retention, Customer Satisfaction, Leadership, Marketing, Small Business
If you retain nothing else about sales presentations or promoting your organization, remember this motto—features tell, but benefits sell. Benefits Are Imperative Why are benefits imperative? Easy…people care more about themselves than they care about you or your...
by Ron Hequet | Dec 19, 2017 | Business and Career Development, Leadership, Performance Improvement, Personal Development, Self-Achievement
When you make a purposeful decision to control your mind and actions, you develop the character to achieve the positive. Do it Now! No, it’s not a version of the Nike tag. Businessman, W. Clement Stone first said it. He and Napoleon Hill discovered one of the most...
by Ron Hequet | Dec 12, 2017 | Business and Career Development, Customer Retention, Customer Satisfaction, Employment, Leadership
Although giving gifts is not the reason I celebrate Christmas, it is nonetheless part of the holiday. While I truly enjoy the giving part, I feel less enthused about the shopping and buying part…and not because I am male. You might think that all employees,...
by Ron Hequet | Nov 14, 2017 | Business Development, Customer Satisfaction, Small Business
Most businesses claim that they have great customer service. However, when I ask business owners what makes their business better than the competition, I usually hear, “We’ve got great customer service.” Then, I usually respond, “Really? Does the customer know...
by Ron Hequet | Sep 24, 2017 | Business Development, Business Planning, Customer Retention, Customer Satisfaction, Marketing, Profit and Cash Flow
We have all heard that information is power and that success leaves clues. So, why not put on your Sherlock Holmes hat and investigate your way to increased sales? There are many ways for your organization to maximize opportunities to gain more customers and increase...
