by Ron Hequet | Aug 17, 2017 | Business and Career Development, Customer Satisfaction, Small Business
Every day, depending on the size of your business, opportunities arise to improve the experience of your customer. If your business doesn’t have a program to capture what your customers say about you, then you are missing one of the fastest ways to increase sales and...
by Ron Hequet | Feb 14, 2017 | Business Development, Business Planning
Consider this – many businesses focus solely on attracting new customers, but that’s not always the smart thing to do. To build a solid customer base, you NEED to spend a good amount of your time retaining current and former customers. You already know these people to...
by Ron Hequet | Jul 20, 2016 | Business Development, Business Planning
When establishing and growing your brand, employees are an important resource. After all, they engage with your customers every day. Ultimately, their support is vital to your brand’s reputation and your company’s continued productivity. Therefore,...
by Ron Hequet | May 11, 2016 | Business Development, Business Planning
Having founded and operated a few companies myself, I’ve learned which factors contribute to a company’s profitability…and they may not be what you think. My businesses have survived economic downturns and thrived when the economy rebounded. As a result, I’ve...
by Ron Hequet | Apr 6, 2016 | Business and Career Development, Networking
If you’re a business owner or sales executive, you want to land the “Big One.” You know, that dream customer with a stellar reputation of professionalism and service, and a seemingly unlimited budget. You’ve made it your goal to acquire high-end, high-dollar...
by Ron Hequet | Mar 30, 2016 | Business and Career Development, Business Planning
Even when you make a persuasive sales presentation, it may take weeks or months of follow-up before you get a decision. That’s why your objective must be to burn memorable examples and key points into the prospective customer’s mind. You don’t do that by being...
