by Ron Hequet | Jan 9, 2018 | Business and Career Development, Business Planning, Customer Retention, Customer Satisfaction, Leadership, Marketing, Small Business
If you retain nothing else about sales presentations or promoting your organization, remember this motto—features tell, but benefits sell. Benefits Are Imperative Why are benefits imperative? Easy…people care more about themselves than they care about you or your...
by Ron Hequet | Nov 28, 2017 | Business Development, Business Planning, Leadership, Marketing, Performance Improvement, Small Business
During economic uncertainty, small business owners typically respond by slashing funds dedicated to training, especially sales training. However, a reduction in training is the wrong choice for any business, particularly B2B companies. Reducing or eliminating sales...
by Ron Hequet | Sep 24, 2017 | Business Development, Business Planning, Customer Retention, Customer Satisfaction, Marketing, Profit and Cash Flow
We have all heard that information is power and that success leaves clues. So, why not put on your Sherlock Holmes hat and investigate your way to increased sales? There are many ways for your organization to maximize opportunities to gain more customers and increase...
by Ron Hequet | Jul 11, 2017 | Business Development, Business Planning, Marketing, Promotion, Small Business
If you already have a successful direct mail marketing plan, combining it with telemarketing creates a powerful marketing strategy for your business growth. In this article, you’ll learn how to use both direct mail marketing and yes, telemarketing, to create a real...
by Ron Hequet | Jul 4, 2017 | Business Development, Business Planning, Customer Education, Customer Retention, Marketing, Small Business
I want to share with you some simple strategies to turn your prospects into repeat customers, so you can market to them in the future. Unfortunately, not all of your prospects will move through your sales funnel in the way you planned. Therefore, you need to focus...
by Ron Hequet | Jun 25, 2017 | Business Development, Customer Education, Customer Retention, Customer Satisfaction, Marketing, Promotion
Customers don’t like to be sold, but they like to buy. That’s why Direct Response Marketing, when done right, gives you the best return on your investment dollars. It offers a non-salesy way to purchase your product or service or to respond in exchange for a...
