by Ron Hequet | Jan 9, 2018 | Business and Career Development, Business Planning, Customer Retention, Customer Satisfaction, Leadership, Marketing, Small Business
If you retain nothing else about sales presentations or promoting your organization, remember this motto—features tell, but benefits sell. Benefits Are Imperative Why are benefits imperative? Easy…people care more about themselves than they care about you or your...
by Ron Hequet | Dec 12, 2017 | Business and Career Development, Customer Retention, Customer Satisfaction, Employment, Leadership
Although giving gifts is not the reason I celebrate Christmas, it is nonetheless part of the holiday. While I truly enjoy the giving part, I feel less enthused about the shopping and buying part…and not because I am male. You might think that all employees,...
by Ron Hequet | Nov 14, 2017 | Business Development, Customer Satisfaction, Small Business
Most businesses claim that they have great customer service. However, when I ask business owners what makes their business better than the competition, I usually hear, “We’ve got great customer service.” Then, I usually respond, “Really? Does the customer know...
by Ron Hequet | Sep 24, 2017 | Business Development, Business Planning, Customer Retention, Customer Satisfaction, Marketing, Profit and Cash Flow
We have all heard that information is power and that success leaves clues. So, why not put on your Sherlock Holmes hat and investigate your way to increased sales? There are many ways for your organization to maximize opportunities to gain more customers and increase...
by Ron Hequet | Aug 17, 2017 | Business and Career Development, Customer Satisfaction, Small Business
Every day, depending on the size of your business, opportunities arise to improve the experience of your customer. If your business doesn’t have a program to capture what your customers say about you, then you are missing one of the fastest ways to increase sales and...
by Ron Hequet | Jul 4, 2017 | Business Development, Business Planning, Customer Education, Customer Retention, Marketing, Small Business
I want to share with you some simple strategies to turn your prospects into repeat customers, so you can market to them in the future. Unfortunately, not all of your prospects will move through your sales funnel in the way you planned. Therefore, you need to focus...
