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Market and Sell Your Way to Success

Market and Sell Your Way to Success

by Ron Hequet | May 8, 2018 | Business Development, Business Planning, Customer Retention, Customer Satisfaction, Leadership, Marketing, Profit and Cash Flow, Small Business

Having founded and started a few companies myself, I know which factors contribute to the success and failure of profitability. As a result, I recommend that business owners develop a plan to market and sell their way to success.  As you become a better partner and...
The Sherlock Holmes Tactic to Increasing Sales

The Sherlock Holmes Tactic to Increasing Sales

by Ron Hequet | Sep 24, 2017 | Business Development, Business Planning, Customer Retention, Customer Satisfaction, Marketing, Profit and Cash Flow

We have all heard that information is power and that success leaves clues.  So, why not put on your Sherlock Holmes hat and investigate your way to increased sales? There are many ways for your organization to maximize opportunities to gain more customers and increase...
Telemarketing and Direct Mail – A Powerful Combination

Telemarketing and Direct Mail – A Powerful Combination

by Ron Hequet | Jul 11, 2017 | Business Development, Business Planning, Marketing, Promotion, Small Business

If you already have a successful direct mail marketing plan, combining it with telemarketing creates a powerful marketing strategy for your business growth.  In this article, you’ll learn how to use both direct mail marketing and yes, telemarketing, to create a real...
3 Tips to Jump Start Your Marketing

3 Tips to Jump Start Your Marketing

by Ron Hequet | May 16, 2017 | Business Development, Business Planning

If you’ve ever heard one of my keynote speeches, seminars, or presentations, you’ve learned that customers and clients all listen to the same station, WIFM – What’s In It For Me? Therefore, it’s a good idea in all of your communication with existing and prospective...
Stop Wasting Your Marketing Resources

Stop Wasting Your Marketing Resources

by Ron Hequet | Apr 17, 2017 | Business Development, Business Planning

In this post, you’ll learn how to find a target market of potential clients and customers so you aren’t wasting marketing resources on blitz marketing. Therefore, the two questions you have to ask yourself are: What do people really want to buy from me? What related...
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