If you’ve ever heard one of my keynote speeches, seminars, or presentations, you’ve learned that customers and clients all listen to the same station, WIFM – What’s In It For Me?

Therefore, it’s a good idea in all of your communication with existing and prospective customers, (spoken, written, website, blog, articles, etc.), to remove words like, I, me, we, and us. Instead, replace those words with you and your.

Nobody cares that you’re family owned, been in business since 1,450 B.C. and have great customer service (which is only determined by customer testimonial, not because you say so).

So, what are the three most important ‘jump-start’ marketing tools you need to acquire and keep new customers?

1. Face-to-Face: Meeting with customers and clients in person whenever possible is indispensable. This demonstrates you respect them and that you take the time to work with your clients by giving them personal attention.

2. Follow-up in writing: You should always send a hand written, hand addressed thank-you note card. Why?  Because no one else does, and you’ll stand out.  When appropriate, send a small gift, like a Starbucks or Chic-Fil-A gift card.  Also, send a follow-up letter about what you talked about, i.e. new agreements or plans you made.

3. Phone call: After they have received your written correspondence, make a telephone call to further follow-up and talk again about the matters you discussed in your meeting. Make certain you listen carefully. There may be other opportunities to serve.

Of course, none of this will work if you don’t have a quality product or service to back it up!

Here are key steps for putting together your ‘jump-start’ marketing tools:

1. Research potential customers, buyers, competitors and their preferred methods of distribution.

2. Take a hard look at your product or service from a customer’s perspective, and see what it needs to achieve success.

3. Follow-up with the 3-step process above.

4. Create systems for contact follow through, quality control standards, and customer service.

5. Develop a post-sale follow up system. This keeps lines of communication open and builds on your current relationship, which increases future sales.

“Marketing and innovation produce results; all the rest are costs.” – Peter Drucker

Here’s another quote I like from the founder of Ford Motor Company:

“If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” – Henry Ford

This perspective has given you the tips to implement a ‘jump-start’ marketing plan that can be used continuously to help nurture your customer base and grow your business.  If you need help working through this process, check out our FREE test drive for the most comprehensive system of marketing tools and resources at www.ProfitandCashFlowMarketing.com

And, to get more information and receive other no-cost special audio downloads, reports, articles, blog posts, and more, visit Ron Hequet where I cover valuable topics that every person wanting to grow their business or career needs to know.  And, if you’re ready to take your business to the next level, get a free assessment from me personally at Free Business Assessment or for those wanting to build your career go to Complimentary Coaching Assessment.

Ron Hequet Consultant Speaker Coach

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