by Ron Hequet | May 8, 2018 | Business Development, Business Planning, Customer Retention, Customer Satisfaction, Leadership, Marketing, Profit and Cash Flow, Small Business
Having founded and started a few companies myself, I know which factors contribute to the success and failure of profitability. As a result, I recommend that business owners develop a plan to market and sell their way to success. As you become a better partner and...
by Ron Hequet | Apr 24, 2018 | Business Development, Business Planning, Leadership, Marketing, Small Business
There was a time when entrepreneurship had negative implications. Most people thought business owners were crazy because the risk was too great. After all, what normal person would invest everything they had to start a business that may not make it? With so many...
by Ron Hequet | Feb 13, 2018 | Business Development, Customer Retention, Customer Satisfaction, Leadership, Marketing, Promotion, Small Business
How do you distinguish yourself from all of the other retailers, or service providers, or any other business that you consider your competition? What makes your customers decide or even remember to come back? It is not your customer’s job to remember you. It is...
by Ron Hequet | Jan 9, 2018 | Business and Career Development, Business Planning, Customer Retention, Customer Satisfaction, Leadership, Marketing, Small Business
If you retain nothing else about sales presentations or promoting your organization, remember this motto—features tell, but benefits sell. Benefits Are Imperative Why are benefits imperative? Easy…people care more about themselves than they care about you or your...
by Ron Hequet | Jul 4, 2017 | Business Development, Business Planning, Customer Education, Customer Retention, Marketing, Small Business
I want to share with you some simple strategies to turn your prospects into repeat customers, so you can market to them in the future. Unfortunately, not all of your prospects will move through your sales funnel in the way you planned. Therefore, you need to focus...
by Ron Hequet | Jun 25, 2017 | Business Development, Customer Education, Customer Retention, Customer Satisfaction, Marketing, Promotion
Customers don’t like to be sold, but they like to buy. That’s why Direct Response Marketing, when done right, gives you the best return on your investment dollars. It offers a non-salesy way to purchase your product or service or to respond in exchange for a...
