by Ron Hequet | May 15, 2018 | Business Development, Business Planning, Career Development, Customer Retention, Customer Satisfaction, Leadership, Performance Improvement, Small Business
Often, I spend more time on a plane than shopping or making purchases from businesses. Therefore, the experience I get from the flight attendant—the frontline employee—makes a big difference in my level of satisfaction with the flight. When I board the plane, that...
by Ron Hequet | May 8, 2018 | Business Development, Business Planning, Customer Retention, Customer Satisfaction, Leadership, Marketing, Profit and Cash Flow, Small Business
Having founded and started a few companies myself, I know which factors contribute to the success and failure of profitability. As a result, I recommend that business owners develop a plan to market and sell their way to success. As you become a better partner and...
by Ron Hequet | Feb 20, 2018 | Business Development, Business Planning, Customer Retention, Customer Satisfaction, Leadership, Small Business
Have you ever worn a pair of shoes that didn’t fit? The experience is uncomfortable at best, and at worst, painful and unbearable. Placing a salesperson in the wrong selling circumstance is like wearing an ill-fitting pair of shoes. It’s an easy mistake to make for...
by Ron Hequet | Feb 13, 2018 | Business Development, Customer Retention, Customer Satisfaction, Leadership, Marketing, Promotion, Small Business
How do you distinguish yourself from all of the other retailers, or service providers, or any other business that you consider your competition? What makes your customers decide or even remember to come back? It is not your customer’s job to remember you. It is...
by Ron Hequet | Jan 23, 2018 | Business and Career Development, Business Planning, Customer Satisfaction, Leadership, Performance Improvement, Personal Development, Small Business
One of my favorite movies is the inspirational story of Rudy Ruettiger. Rudy, a 5’ 6″ dyslexic young man with only marginal grades, wanted to play football for Notre Dame. You know the story. He eventually attained enrollment at Norte Dame, but could only...
by Ron Hequet | Jan 9, 2018 | Business and Career Development, Business Planning, Customer Retention, Customer Satisfaction, Leadership, Marketing, Small Business
If you retain nothing else about sales presentations or promoting your organization, remember this motto—features tell, but benefits sell. Benefits Are Imperative Why are benefits imperative? Easy…people care more about themselves than they care about you or your...
