by Ron Hequet | Jan 30, 2018 | Business Development, Business Planning, Marketing, Small Business
I get it. You have a logo, website, and perhaps even a shiny new business card. But there is a huge difference between a name and a brand. If your business name isn’t earning you the following benefits, you don’t have a brand. 1. Recall Does your business name sounds...
by Ron Hequet | Jan 23, 2018 | Business and Career Development, Business Planning, Customer Satisfaction, Leadership, Performance Improvement, Personal Development, Small Business
One of my favorite movies is the inspirational story of Rudy Ruettiger. Rudy, a 5’ 6″ dyslexic young man with only marginal grades, wanted to play football for Notre Dame. You know the story. He eventually attained enrollment at Norte Dame, but could only...
by Ron Hequet | Jan 9, 2018 | Business and Career Development, Business Planning, Customer Retention, Customer Satisfaction, Leadership, Marketing, Small Business
If you retain nothing else about sales presentations or promoting your organization, remember this motto—features tell, but benefits sell. Benefits Are Imperative Why are benefits imperative? Easy…people care more about themselves than they care about you or your...
by Ron Hequet | Jan 2, 2018 | Business Development, Business Planning, Leadership, Small Business
Although I admire the industry expertise of small business owners, I rarely meet one who truly understands Profit and Cash Flow. The focus always seems to be on acquiring more sales. I have been there. The solution to a cash shortage is not solely increasing sales. ...
by Ron Hequet | Dec 26, 2017 | Business and Career Development, Business Planning, Leadership, Personal Development, Small Business
When my son started in competitive golf at 8 years old, I was vigilant in teaching him the importance of tracking results. Not just the per hole score, but recording the shot results that made up that score. He tracked the location of missed and made fairway drives,...
by Ron Hequet | Dec 19, 2017 | Business and Career Development, Leadership, Performance Improvement, Personal Development, Self-Achievement
When you make a purposeful decision to control your mind and actions, you develop the character to achieve the positive. Do it Now! No, it’s not a version of the Nike tag. Businessman, W. Clement Stone first said it. He and Napoleon Hill discovered one of the most...
