by Ron Hequet | Aug 17, 2017 | Business and Career Development, Customer Satisfaction, Small Business
Every day, depending on the size of your business, opportunities arise to improve the experience of your customer. If your business doesn’t have a program to capture what your customers say about you, then you are missing one of the fastest ways to increase sales and...
by Ron Hequet | Jul 11, 2017 | Business Development, Business Planning, Marketing, Promotion, Small Business
If you already have a successful direct mail marketing plan, combining it with telemarketing creates a powerful marketing strategy for your business growth. In this article, you’ll learn how to use both direct mail marketing and yes, telemarketing, to create a real...
by Ron Hequet | Jul 4, 2017 | Business Development, Business Planning, Customer Education, Customer Retention, Marketing, Small Business
I want to share with you some simple strategies to turn your prospects into repeat customers, so you can market to them in the future. Unfortunately, not all of your prospects will move through your sales funnel in the way you planned. Therefore, you need to focus...
by Ron Hequet | Jun 25, 2017 | Business Development, Customer Education, Customer Retention, Customer Satisfaction, Marketing, Promotion
Customers don’t like to be sold, but they like to buy. That’s why Direct Response Marketing, when done right, gives you the best return on your investment dollars. It offers a non-salesy way to purchase your product or service or to respond in exchange for a...
by Ron Hequet | Jun 13, 2017 | Advertisement, Business Development, Promotion, Small Business
There are 5 major components for the best promotional advertising copy. In fact, the sequential order of these is essential to success. Command Attention Showcase Benefits (not features) of Your Products and Services Prove the Benefits (social proof) Persuade People...
by Ron Hequet | May 16, 2017 | Business Development, Business Planning
If you’ve ever heard one of my keynote speeches, seminars, or presentations, you’ve learned that customers and clients all listen to the same station, WIFM – What’s In It For Me? Therefore, it’s a good idea in all of your communication with existing and prospective...
