by Ron Hequet | Jan 30, 2018 | Business Development, Business Planning, Marketing, Small Business
I get it. You have a logo, website, and perhaps even a shiny new business card. But there is a huge difference between a name and a brand. If your business name isn’t earning you the following benefits, you don’t have a brand. 1. Recall Does your business name sounds...
by Ron Hequet | Dec 12, 2017 | Business and Career Development, Customer Retention, Customer Satisfaction, Employment, Leadership
Although giving gifts is not the reason I celebrate Christmas, it is nonetheless part of the holiday. While I truly enjoy the giving part, I feel less enthused about the shopping and buying part…and not because I am male. You might think that all employees,...
by Ron Hequet | Nov 14, 2017 | Business Development, Customer Satisfaction, Small Business
Most businesses claim that they have great customer service. However, when I ask business owners what makes their business better than the competition, I usually hear, “We’ve got great customer service.” Then, I usually respond, “Really? Does the customer know...
by Ron Hequet | Sep 24, 2017 | Business Development, Business Planning, Customer Retention, Customer Satisfaction, Marketing, Profit and Cash Flow
We have all heard that information is power and that success leaves clues. So, why not put on your Sherlock Holmes hat and investigate your way to increased sales? There are many ways for your organization to maximize opportunities to gain more customers and increase...
by Ron Hequet | Aug 17, 2017 | Business and Career Development, Customer Satisfaction, Small Business
Every day, depending on the size of your business, opportunities arise to improve the experience of your customer. If your business doesn’t have a program to capture what your customers say about you, then you are missing one of the fastest ways to increase sales and...
by Ron Hequet | Feb 14, 2017 | Business Development, Business Planning
Consider this – many businesses focus solely on attracting new customers, but that’s not always the smart thing to do. To build a solid customer base, you NEED to spend a good amount of your time retaining current and former customers. You already know these people to...
