by Ron Hequet | Apr 20, 2016 | Business and Career Development, Business Planning, Employment, Networking
How has your business kept up? If I performed an analysis on your company, would I clearly identify a strong brand that represents your organization? Do you have an interactive website, new product brochures, inspired and no-excuses talent? What about a...
by Ron Hequet | Apr 13, 2016 | Business and Career Development, Business Planning, Career Development, Personal Development, Professional Career
Recently, I returned from a meeting a client wanted me to attend as part of my initial analysis of the company. To be truthful, it was a real yawner. Even while writing about it on the return flight, I found it difficult to garner anything positive from it (and I...
by Ron Hequet | Apr 6, 2016 | Business and Career Development, Networking
If you’re a business owner or sales executive, you want to land the “Big One.” You know, that dream customer with a stellar reputation of professionalism and service, and a seemingly unlimited budget. You’ve made it your goal to acquire high-end, high-dollar...
by Ron Hequet | Mar 30, 2016 | Business and Career Development, Business Planning
Even when you make a persuasive sales presentation, it may take weeks or months of follow-up before you get a decision. That’s why your objective must be to burn memorable examples and key points into the prospective customer’s mind. You don’t do that by being...
by Ron Hequet | Mar 23, 2016 | Business Planning, Networking
Regardless of the size of your business, brand identity is one of its most valuable assets. If your business doesn’t stand out from the competition with its products, services, or customer experience, don’t expect it to survive very long. Your brand identity can...
by Ron Hequet | Mar 9, 2016 | Business and Career Development, Employment, Performance Improvement, Professional Career
To win in the marketplace you must first win in the workplace – Douglas R. Conant, former Fortune 500 CEO No matter what the economy, engaging your employees is key to energizing a high-performing workforce. An engaged employee is not simply a happy one. At a good...
