by Ron Hequet | Jun 13, 2017 | Advertisement, Business Development, Promotion, Small Business
There are 5 major components for the best promotional advertising copy. In fact, the sequential order of these is essential to success. Command Attention Showcase Benefits (not features) of Your Products and Services Prove the Benefits (social proof) Persuade People...
by Ron Hequet | May 16, 2017 | Business Development, Business Planning
If you’ve ever heard one of my keynote speeches, seminars, or presentations, you’ve learned that customers and clients all listen to the same station, WIFM – What’s In It For Me? Therefore, it’s a good idea in all of your communication with existing and prospective...
by Ron Hequet | Apr 17, 2017 | Business Development, Business Planning
In this post, you’ll learn how to find a target market of potential clients and customers so you aren’t wasting marketing resources on blitz marketing. Therefore, the two questions you have to ask yourself are: What do people really want to buy from me? What related...
by Ron Hequet | Feb 14, 2017 | Business Development, Business Planning
Consider this – many businesses focus solely on attracting new customers, but that’s not always the smart thing to do. To build a solid customer base, you NEED to spend a good amount of your time retaining current and former customers. You already know these people to...
by Ron Hequet | Jul 20, 2016 | Business Development, Business Planning
When establishing and growing your brand, employees are an important resource. After all, they engage with your customers every day. Ultimately, their support is vital to your brand’s reputation and your company’s continued productivity. Therefore,...
by Ron Hequet | Jul 13, 2016 | Business and Career Development, Business Planning, Performance Improvement, Professional Career
The best leaders communicate effectively with employees during times of economic stress and anxiety. However, management cannot get rid of stress until they learn to lead as well as they manage. We manage cash; we manage inventory; we manage time. However, we lead...
