by Ron Hequet | Feb 20, 2018 | Business Development, Business Planning, Customer Retention, Customer Satisfaction, Leadership, Small Business
Have you ever worn a pair of shoes that didn’t fit? The experience is uncomfortable at best, and at worst, painful and unbearable. Placing a salesperson in the wrong selling circumstance is like wearing an ill-fitting pair of shoes. It’s an easy mistake to make for...
by Ron Hequet | Feb 6, 2018 | Business Development, Business Planning, Leadership, Personal Development, Small Business
With all the planning tools, strategic mediums, industry reports, and conferences, business owners often have no idea how to operate strategically. The same applied to me in the early days of my business ownership career (despite all my degrees). Typically, nothing...
by Ron Hequet | Jan 30, 2018 | Business Development, Business Planning, Marketing, Small Business
I get it. You have a logo, website, and perhaps even a shiny new business card. But there is a huge difference between a name and a brand. If your business name isn’t earning you the following benefits, you don’t have a brand. 1. Recall Does your business name sounds...
by Ron Hequet | Jan 23, 2018 | Business and Career Development, Business Planning, Customer Satisfaction, Leadership, Performance Improvement, Personal Development, Small Business
One of my favorite movies is the inspirational story of Rudy Ruettiger. Rudy, a 5’ 6″ dyslexic young man with only marginal grades, wanted to play football for Notre Dame. You know the story. He eventually attained enrollment at Norte Dame, but could only...
by Ron Hequet | Jan 9, 2018 | Business and Career Development, Business Planning, Customer Retention, Customer Satisfaction, Leadership, Marketing, Small Business
If you retain nothing else about sales presentations or promoting your organization, remember this motto—features tell, but benefits sell. Benefits Are Imperative Why are benefits imperative? Easy…people care more about themselves than they care about you or your...
by Ron Hequet | Jan 2, 2018 | Business Development, Business Planning, Leadership, Small Business
Although I admire the industry expertise of small business owners, I rarely meet one who truly understands Profit and Cash Flow. The focus always seems to be on acquiring more sales. I have been there. The solution to a cash shortage is not solely increasing sales. ...
