by Ron Hequet | Feb 27, 2018 | Business Development, Business Planning, Profit and Cash Flow, Small Business
While having lunch with a client, he asked me a question. “Why don’t most small business owners make the right money?” Having owned a few small businesses myself, I could easily tell him why business owners had poor financial returns. Five Key Financial Mistakes...
by Ron Hequet | Feb 20, 2018 | Business Development, Business Planning, Customer Retention, Customer Satisfaction, Leadership, Small Business
Have you ever worn a pair of shoes that didn’t fit? The experience is uncomfortable at best, and at worst, painful and unbearable. Placing a salesperson in the wrong selling circumstance is like wearing an ill-fitting pair of shoes. It’s an easy mistake to make for...
by Ron Hequet | Feb 13, 2018 | Business Development, Customer Retention, Customer Satisfaction, Leadership, Marketing, Promotion, Small Business
How do you distinguish yourself from all of the other retailers, or service providers, or any other business that you consider your competition? What makes your customers decide or even remember to come back? It is not your customer’s job to remember you. It is...
by Ron Hequet | Feb 6, 2018 | Business Development, Business Planning, Leadership, Personal Development, Small Business
With all the planning tools, strategic mediums, industry reports, and conferences, business owners often have no idea how to operate strategically. The same applied to me in the early days of my business ownership career (despite all my degrees). Typically, nothing...
by Ron Hequet | Jan 30, 2018 | Business Development, Business Planning, Marketing, Small Business
I get it. You have a logo, website, and perhaps even a shiny new business card. But there is a huge difference between a name and a brand. If your business name isn’t earning you the following benefits, you don’t have a brand. 1. Recall Does your business name sounds...
by Ron Hequet | Jan 2, 2018 | Business Development, Business Planning, Leadership, Small Business
Although I admire the industry expertise of small business owners, I rarely meet one who truly understands Profit and Cash Flow. The focus always seems to be on acquiring more sales. I have been there. The solution to a cash shortage is not solely increasing sales. ...
