by Ron Hequet | Jun 23, 2016 | Business Development, Business Planning
Someone purposely landed on your website, read your social media post, or picked up your stunning print ad. All were elements of a carefully executed marketing strategy. Now what? “Ideally, marketing should result in a customer who is ready to buy. All that...
by Ron Hequet | Jun 15, 2016 | Business and Career Development, Employment, Professional Career
Are you considering hiring an overqualified candidate? Based on many years of experience as both an employer and consultant, I usually don’t recommend it. I admit it’s refreshing to have an overly qualified employment candidate. You can reap irresistible benefits!...
by Ron Hequet | Jun 8, 2016 | Business and Career Development, Career Development, Employment, Performance Improvement, Personal Development, Professional Career, Self-Achievement
A commitment to achievement is neither popular nor quick, but it is imperative to pursuing and achieving excellence. — Ron Hequet Even as a teenager, I was driven towards excellence. When I was 16, I had a summer job working for the city public works department....
by Ron Hequet | Jun 1, 2016 | Business and Career Development, Career Development, Personal Development, Professional Career
By their very nature, ideas contrary to established thoughts and practices go beyond the ordinary or expected. They tend to encourage freethinking and produce fresher and more original points of view. But they also seem to defy conventional wisdom and spark suspicion...
by Ron Hequet | May 25, 2016 | Business and Career Development, Business Development, Professional Career
Producer… Rainmaker… Account Representative… Salesperson. Whatever you call the person in this role, there is no more valuable function in any organization than the individual or team that completes a sale for products and services. A skillfully trained sales...
by Ron Hequet | May 18, 2016 | Business and Career Development, Business Development, Business Planning
No organization can improve until leadership admits there is a problem. — Ron Hequet There comes a time in the life of an organization when change is inevitable. Fueled by growth, decline, or stagnation, organizational reshaping must occur to move the company...
