by Ron Hequet | Feb 14, 2017 | Business Development, Business Planning
Consider this – many businesses focus solely on attracting new customers, but that’s not always the smart thing to do. To build a solid customer base, you NEED to spend a good amount of your time retaining current and former customers. You already know these people to...
by Ron Hequet | Jul 20, 2016 | Business Development, Business Planning
When establishing and growing your brand, employees are an important resource. After all, they engage with your customers every day. Ultimately, their support is vital to your brand’s reputation and your company’s continued productivity. Therefore,...
by Ron Hequet | Jul 13, 2016 | Business and Career Development, Business Planning, Performance Improvement, Professional Career
The best leaders communicate effectively with employees during times of economic stress and anxiety. However, management cannot get rid of stress until they learn to lead as well as they manage. We manage cash; we manage inventory; we manage time. However, we lead...
by Ron Hequet | Jul 6, 2016 | Business and Career Development, Performance Improvement, Personal Development, Self-Achievement
It is imperative to break all bad habits that lead to standing still. — Ron Hequet Years ago, I would eat a dish of ice cream almost every night, often with chocolate syrup. I rationalized that since it was the “lite” variety, it was okay. But, when I combined...
by Ron Hequet | Jun 23, 2016 | Business Development, Business Planning
Someone purposely landed on your website, read your social media post, or picked up your stunning print ad. All were elements of a carefully executed marketing strategy. Now what? “Ideally, marketing should result in a customer who is ready to buy. All that...
by Ron Hequet | Jun 15, 2016 | Business and Career Development, Employment, Professional Career
Are you considering hiring an overqualified candidate? Based on many years of experience as both an employer and consultant, I usually don’t recommend it. I admit it’s refreshing to have an overly qualified employment candidate. You can reap irresistible benefits!...
