by Ron Hequet | Jul 20, 2016 | Business Development, Business Planning
When establishing and growing your brand, employees are an important resource. After all, they engage with your customers every day. Ultimately, their support is vital to your brand’s reputation and your company’s continued productivity. Therefore,...
by Ron Hequet | Jun 23, 2016 | Business Development, Business Planning
Someone purposely landed on your website, read your social media post, or picked up your stunning print ad. All were elements of a carefully executed marketing strategy. Now what? “Ideally, marketing should result in a customer who is ready to buy. All that...
by Ron Hequet | May 11, 2016 | Business Development, Business Planning
Having founded and operated a few companies myself, I’ve learned which factors contribute to a company’s profitability…and they may not be what you think. My businesses have survived economic downturns and thrived when the economy rebounded. As a result, I’ve...
by Ron Hequet | Apr 6, 2016 | Business and Career Development, Networking
If you’re a business owner or sales executive, you want to land the “Big One.” You know, that dream customer with a stellar reputation of professionalism and service, and a seemingly unlimited budget. You’ve made it your goal to acquire high-end, high-dollar...
