by Ron Hequet | Jun 23, 2016 | Business Development, Business Planning
Someone purposely landed on your website, read your social media post, or picked up your stunning print ad. All were elements of a carefully executed marketing strategy. Now what? “Ideally, marketing should result in a customer who is ready to buy. All that...
by Ron Hequet | May 18, 2016 | Business and Career Development, Business Development, Business Planning
No organization can improve until leadership admits there is a problem. — Ron Hequet There comes a time in the life of an organization when change is inevitable. Fueled by growth, decline, or stagnation, organizational reshaping must occur to move the company...
by Ron Hequet | May 11, 2016 | Business Development, Business Planning
Having founded and operated a few companies myself, I’ve learned which factors contribute to a company’s profitability…and they may not be what you think. My businesses have survived economic downturns and thrived when the economy rebounded. As a result, I’ve...
by Ron Hequet | Apr 20, 2016 | Business and Career Development, Business Planning, Employment, Networking
How has your business kept up? If I performed an analysis on your company, would I clearly identify a strong brand that represents your organization? Do you have an interactive website, new product brochures, inspired and no-excuses talent? What about a...
by Ron Hequet | Apr 13, 2016 | Business and Career Development, Business Planning, Career Development, Personal Development, Professional Career
Recently, I returned from a meeting a client wanted me to attend as part of my initial analysis of the company. To be truthful, it was a real yawner. Even while writing about it on the return flight, I found it difficult to garner anything positive from it (and I...
by Ron Hequet | Mar 30, 2016 | Business and Career Development, Business Planning
Even when you make a persuasive sales presentation, it may take weeks or months of follow-up before you get a decision. That’s why your objective must be to burn memorable examples and key points into the prospective customer’s mind. You don’t do that by being...
