by Ron Hequet | Jul 20, 2016 | Business Development, Business Planning
When establishing and growing your brand, employees are an important resource. After all, they engage with your customers every day. Ultimately, their support is vital to your brand’s reputation and your company’s continued productivity. Therefore,...
by Ron Hequet | Jun 29, 2016 | Business and Career Development, Business Development, Business Planning
Stagnation… It’s the enemy of innovation, the opponent of progress, the adversary of advancement. When left unchecked, it can be the kiss of death for most organizations. After implementing an energetic start-up phase, successful businesses enter a period of steady...
by Ron Hequet | Jun 23, 2016 | Business Development, Business Planning
Someone purposely landed on your website, read your social media post, or picked up your stunning print ad. All were elements of a carefully executed marketing strategy. Now what? “Ideally, marketing should result in a customer who is ready to buy. All that...
by Ron Hequet | May 25, 2016 | Business and Career Development, Business Development, Professional Career
Producer… Rainmaker… Account Representative… Salesperson. Whatever you call the person in this role, there is no more valuable function in any organization than the individual or team that completes a sale for products and services. A skillfully trained sales...
by Ron Hequet | May 18, 2016 | Business and Career Development, Business Development, Business Planning
No organization can improve until leadership admits there is a problem. — Ron Hequet There comes a time in the life of an organization when change is inevitable. Fueled by growth, decline, or stagnation, organizational reshaping must occur to move the company...
by Ron Hequet | May 11, 2016 | Business Development, Business Planning
Having founded and operated a few companies myself, I’ve learned which factors contribute to a company’s profitability…and they may not be what you think. My businesses have survived economic downturns and thrived when the economy rebounded. As a result, I’ve...
