by Ron Hequet | Jun 13, 2017 | Advertisement, Business Development, Promotion, Small Business
There are 5 major components for the best promotional advertising copy. In fact, the sequential order of these is essential to success. Command Attention Showcase Benefits (not features) of Your Products and Services Prove the Benefits (social proof) Persuade People...
by Ron Hequet | May 16, 2017 | Business Development, Business Planning
If you’ve ever heard one of my keynote speeches, seminars, or presentations, you’ve learned that customers and clients all listen to the same station, WIFM – What’s In It For Me? Therefore, it’s a good idea in all of your communication with existing and prospective...
by Ron Hequet | Apr 17, 2017 | Business Development, Business Planning
In this post, you’ll learn how to find a target market of potential clients and customers so you aren’t wasting marketing resources on blitz marketing. Therefore, the two questions you have to ask yourself are: What do people really want to buy from me? What related...
