“It’s not about money or connections — it’s the willingness to outwork and out learn everyone… And if it fails, you learn from what happened and do a better job next time.” — Mark Cuban

It doesn’t matter whether or not you agree with entrepreneur and investor, Mark Cuban. There is truth in what he says. He shares a common trait with some of the most influential leaders of our time, an obsession for results that matter.

Like Mark Cuban, I’ve discovered that I must have a desire to compete…and win, if I want to achieve almost anything worthwhile. When I combine that with an obsession for results that matter, it compels me to learn, and to improve my skill-set, mind-set, and action-set.

I can’t inject obsession into people, but I can coach obsession into them. Like many human qualities, we are not born with obsession. We can achieve it by making a decision…and then following that decision with action.

Unfortunately, most people do not follow through. They almost always operate by feelings.

Remember when Obi Wan told Luke Skywalker to “trust his feelings?”  Actually, the opposite is true.  Trusting our feelings typically causes most of the misery in our lives, holding us back, and keeping us from getting the results that matter.

Your feelings have nothing to do with an obsession for results or achieving the results that matter. I repeat—it is a decision followed by an action.  Achieving results that matter is no secret. In fact, it is a well-known process.  Don’t worry. If you put your trust in this process, decide, and then act, the feelings you want will follow.

An obsession to achieve results that matter must contain three key factors.

Know Your Strategy
Even a 3-year-old child, alone in the kitchen, looking up at a cookie jar knows what she wants. She knows the end game, the strategy.  What will she do to get to that cookie jar?  Anything!  When creative problem solving melds with the strategic desire to win, the rest is pure tactics. That holds true for you as well.  When you know the objective and make its attainment your obsession, you will stop at nothing.

2. Know Your Principles
If you are willing to cut the proverbial “corners” for short-term results, you will not be a long-term player.  Too many people relate doing what is right with not being competitive.  Nothing could be further from the truth!  If you have an obsession for results that matter, then how you ultimately reach those results matters too. You do not have to sacrifice integrity for progress.

3. Know Your Responsibility
“You are the way you are because that’s the way you want to be.  If you really wanted to be any different, you would be in the process of changing right now.” — Fred Smith, founder of FedEx.
You can be an agent of change, even if it is just changing yourself. That action, that leap of faith can take you exactly where you want to go in life.

Like Mark, Fred, and the coaching clients I work with, if it matters, set fire to your obsession. Learn what it takes to improve your skill-set, mind-set, and action-set…and then do it!

If you do not take action, the results will not matter.


To get more information and receive other no-cost special audio downloads, reports, articles, blog posts, and more, visit Ron Hequet where I cover valuable topics that every person wanting to grow their business or career needs to know.  And, if you’re ready to take your business to the next level, get a free assessment from me personally at Free Business Assessment or for those wanting to build your career go to Complimentary Coaching Assessment




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