Invest In Going Out on That Proverbial Limb

In the past, being an entrepreneur was often associated with certain negative implications. Most people thought business owners were crazy.  After all, what normal person would invest everything they had to start a business that may not make it?

That is not the case anymore.  Business ownership is now to be appreciated. However, too many of the ‘new breed’, want to play it too safe…starting a part-time company while keeping a regular gig.  Or, put up a little bit of money into a business, and back out when things get hard, and they always do.

If the first describes you, guess what, you’re a risk taker. Believe it or not, you’re an entrepreneur, hence, a risk taker.  You stepped up and took a risk in starting your business.  But today, is your cautious nature holding you back from assuming more risks, and therefore, holding back more rewards?

I want to encourage you by stating that there are some things you can do to control your risk and still reap good returns.

  1. Invest in a ‘Mentor’: the smart entrepreneurs know that going it alone is not wise.
  2. Invest in a ‘System’: I can make a much better hamburger than McDonalds.  But I can’t make a million of them to sell because I don’t own the system.  This is why I created the ‘Build Your Company 180, C.A.S.H. System, for start up’s and businesses with < 2MM revenue.
  3. Invest in ‘Marketing’: marketing is a key to growing your business, and not becoming a commodity to your customers.

So, if you’re not taking risks and making the investments I listed, the odds are against your reaping growing returns.  Take some time to evaluate the risks you think you’re taking.  But please understand that if you are hesitant to go out on that proverbial limb, improved Profit and Cash surplus will continue to be elusive.

Achievers are decisive by natural and quick to take action.  If you’re ready to invest, give me a call 817.599.4410

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