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Remember the humorous Hollywood gibe, ‘Have your people call my people, let’s do lunch’? Well, I got a call like that last week from a one person office with a virtual assistant. I don’t want to work through a virtual assistant and have a virtual conversation that is virtually meaningless. If I can answer my own phone and personally place a call to you, then you can pay me the same courtesy.
We can all afford the ten minutes.

A condolence letter, RSVP to a written invitation, congratulations for achievement, and other such personal communications should really be written, not in an email. Texting “I feel 4 U” is not the same as writing four sentences of sympathy and support.

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