by Ron Hequet | Jun 26, 2018 | Business Development, Business Planning, Leadership, Marketing, Small Business
There was a time when the risk associated with being an entrepreneur carried certain negative implications. Most people thought business owners were crazy. After all, what normal person would risk everything they had to start a business that may not make it? That is...
by Ron Hequet | Jun 5, 2018 | Business Development, Business Planning, Leadership, Marketing, Self-Achievement, Small Business
We often use the words “pull together” to describe group effort rather than entrepreneurship. The principles of socialism embrace the philosophy of functioning as a group for the benefit of the group. This is fundamental to centralized governments, which tend to...
by Ron Hequet | May 29, 2018 | Business Development, Business Planning, Career Development, Leadership, Networking, Self-Achievement, Small Business
Negotiation is a common occurrence in our everyday lives. It could be a multi-million dollar agreement or just lunch. However, for many people, the thought of negotiating a deal induces stress and anxiety, even if the intent is to simply discuss and eventually agree...
by Ron Hequet | May 22, 2018 | Business Development, Business Planning, Leadership, Small Business
Business owners in need of development assistance often ask how I would handle an organizational development issue. My response is always the same. Unless the scope of work includes work on financial matters, I probably will not accept the project. You see, money and...
by Ron Hequet | Jan 9, 2018 | Business and Career Development, Business Planning, Customer Retention, Customer Satisfaction, Leadership, Marketing, Small Business
If you retain nothing else about sales presentations or promoting your organization, remember this motto—features tell, but benefits sell. Benefits Are Imperative Why are benefits imperative? Easy…people care more about themselves than they care about you or your...
by Ron Hequet | Jan 2, 2018 | Business Development, Business Planning, Leadership, Small Business
Although I admire the industry expertise of small business owners, I rarely meet one who truly understands Profit and Cash Flow. The focus always seems to be on acquiring more sales. I have been there. The solution to a cash shortage is not solely increasing sales. ...
