by Ron Hequet | Jun 13, 2017 | Advertisement, Business Development, Promotion, Small Business
There are 5 major components for the best promotional advertising copy. In fact, the sequential order of these is essential to success. Command Attention Showcase Benefits (not features) of Your Products and Services Prove the Benefits (social proof) Persuade People...
by Ron Hequet | May 16, 2017 | Business Development, Business Planning
If you’ve ever heard one of my keynote speeches, seminars, or presentations, you’ve learned that customers and clients all listen to the same station, WIFM – What’s In It For Me? Therefore, it’s a good idea in all of your communication with existing and prospective...
by Ron Hequet | Feb 14, 2017 | Business Development, Business Planning
Consider this – many businesses focus solely on attracting new customers, but that’s not always the smart thing to do. To build a solid customer base, you NEED to spend a good amount of your time retaining current and former customers. You already know these people to...
by Ron Hequet | Jul 20, 2016 | Business Development, Business Planning
When establishing and growing your brand, employees are an important resource. After all, they engage with your customers every day. Ultimately, their support is vital to your brand’s reputation and your company’s continued productivity. Therefore,...
by Ron Hequet | Jun 23, 2016 | Business Development, Business Planning
Someone purposely landed on your website, read your social media post, or picked up your stunning print ad. All were elements of a carefully executed marketing strategy. Now what? “Ideally, marketing should result in a customer who is ready to buy. All that...
by Ron Hequet | May 25, 2016 | Business and Career Development, Business Development, Professional Career
Producer… Rainmaker… Account Representative… Salesperson. Whatever you call the person in this role, there is no more valuable function in any organization than the individual or team that completes a sale for products and services. A skillfully trained sales...
