by Ron Hequet | Mar 13, 2018 | Business Development, Business Planning, Employment, Leadership, Small Business
Company culture includes more than your organization’s mission statement, company handbook or formalized policies. It’s the personality of a company, defining the atmosphere (whether negative or positive) in which your employees work. It’s that nebulous, yet defining...
by Ron Hequet | Feb 27, 2018 | Business Development, Business Planning, Profit and Cash Flow, Small Business
While having lunch with a client, he asked me a question. “Why don’t most small business owners make the right money?” Having owned a few small businesses myself, I could easily tell him why business owners had poor financial returns. Five Key Financial Mistakes...
by Ron Hequet | Feb 20, 2018 | Business Development, Business Planning, Customer Retention, Customer Satisfaction, Leadership, Small Business
Have you ever worn a pair of shoes that didn’t fit? The experience is uncomfortable at best, and at worst, painful and unbearable. Placing a salesperson in the wrong selling circumstance is like wearing an ill-fitting pair of shoes. It’s an easy mistake to make for...
by Ron Hequet | Jan 9, 2018 | Business and Career Development, Business Planning, Customer Retention, Customer Satisfaction, Leadership, Marketing, Small Business
If you retain nothing else about sales presentations or promoting your organization, remember this motto—features tell, but benefits sell. Benefits Are Imperative Why are benefits imperative? Easy…people care more about themselves than they care about you or your...
by Ron Hequet | Jan 2, 2018 | Business Development, Business Planning, Leadership, Small Business
Although I admire the industry expertise of small business owners, I rarely meet one who truly understands Profit and Cash Flow. The focus always seems to be on acquiring more sales. I have been there. The solution to a cash shortage is not solely increasing sales. ...
by Ron Hequet | Dec 26, 2017 | Business and Career Development, Business Planning, Leadership, Personal Development, Small Business
When my son started in competitive golf at 8 years old, I was vigilant in teaching him the importance of tracking results. Not just the per hole score, but recording the shot results that made up that score. He tracked the location of missed and made fairway drives,...
