THE
PROGRAM:
What is the program theme?
What does
the theme mean to the group?
Who is
responsible for this event (HR, Sales,
Marketing, etc.)?
What is the
name and title of Ron Hequet’ introducer?
Exact times
of Ron Hequet’ presentation(s)?
What is the
best time for Ron Hequet to do his a/v and
room check?
How will
the audience be dressed for Mr. Hequet’
presentation?
What is Mr.
Hequet’ role in the program? (opening /
closing keynote, luncheon speaker, workshop
presenter, etc.)
Which
company executives, if any, will be speaking
before Mr. Hequet?
(Please
forward transcripts of their speeches for
Ron Hequet to read and use to tailor his
presentation.)
Who, if
any, are the other professional speakers for
this event?
What
professional presenters have you used in the
past?
What did
you like about their presentation?
LOGISTICAL INFORMATION:
What is the
nearest major airport to the event site?
How far
away from meeting location?
Exactly
where is the meeting?
Video crew
on site?
Yes
No (If so, please supply company info below.)
AUDIENCE
ANALYSIS:
A. Do you
have three key points you want emphasized?
B. What are
the most important changes happening in your
organization and industry?
C. What
keeps senior management awake at night?
D. What are
the challenges of your audience members?
E. What are
their concerns?
F. What are
the victories as an
organization/association/team?
G. What
would you like to accomplish by the
presentation to your group?
H. What
does Ron need to do to make his presentation
worthwhile to your organization?
I. Is there
a slogan or philosophy that is commonly used
in your organization / association / team?
J. Who will
be attending?
1.
Make-up of the audience sales, customer
service, suppliers, spouses, etc.
2.
Should the message be targeted more to
one group than another? If so, which?
3. What
is the life of the audience on a
day-to-day basis? (in office, field,
long hours, etc.)
4. What
are the frustrations they have in their
lives, company or industry?
5. What
are the sensitive issues?
Topics/Subjects not to be mentioned?
6.
Anything humorous Ron should know about?
7. Any
industry jargon Ron should be aware of?
In case of
emergency or flight delays who and where do
we call?
Three
people valuable for Ron Hequet to interview:
As soon as
these items are available please send us
immediately:
The agenda of the event
Past event brochures / materials
Information about the organization /
association / team (corporate report,
history of, publications, newsletters, etc.)