by Ron Hequet | Jun 26, 2018 | Business Development, Business Planning, Leadership, Marketing, Small Business
There was a time when the risk associated with being an entrepreneur carried certain negative implications. Most people thought business owners were crazy. After all, what normal person would risk everything they had to start a business that may not make it? That is...
by Ron Hequet | Jun 5, 2018 | Business Development, Business Planning, Leadership, Marketing, Self-Achievement, Small Business
We often use the words “pull together” to describe group effort rather than entrepreneurship. The principles of socialism embrace the philosophy of functioning as a group for the benefit of the group. This is fundamental to centralized governments, which tend to...
by Ron Hequet | May 8, 2018 | Business Development, Business Planning, Customer Retention, Customer Satisfaction, Leadership, Marketing, Profit and Cash Flow, Small Business
Having founded and started a few companies myself, I know which factors contribute to the success and failure of profitability. As a result, I recommend that business owners develop a plan to market and sell their way to success. As you become a better partner and...
by Ron Hequet | Apr 24, 2018 | Business Development, Business Planning, Leadership, Marketing, Small Business
There was a time when entrepreneurship had negative implications. Most people thought business owners were crazy because the risk was too great. After all, what normal person would invest everything they had to start a business that may not make it? With so many...
by Ron Hequet | Feb 13, 2018 | Business Development, Customer Retention, Customer Satisfaction, Leadership, Marketing, Promotion, Small Business
How do you distinguish yourself from all of the other retailers, or service providers, or any other business that you consider your competition? What makes your customers decide or even remember to come back? It is not your customer’s job to remember you. It is...
by Ron Hequet | Jan 30, 2018 | Business Development, Business Planning, Marketing, Small Business
I get it. You have a logo, website, and perhaps even a shiny new business card. But there is a huge difference between a name and a brand. If your business name isn’t earning you the following benefits, you don’t have a brand. 1. Recall Does your business name sounds...
