by Ron Hequet | Jun 25, 2017 | Business Development, Customer Education, Customer Retention, Customer Satisfaction, Marketing, Promotion
Customers don’t like to be sold, but they like to buy. That’s why Direct Response Marketing, when done right, gives you the best return on your investment dollars. It offers a non-salesy way to purchase your product or service or to respond in exchange for a...
by Ron Hequet | Jun 13, 2017 | Advertisement, Business Development, Promotion, Small Business
There are 5 major components for the best promotional advertising copy. In fact, the sequential order of these is essential to success. Command Attention Showcase Benefits (not features) of Your Products and Services Prove the Benefits (social proof) Persuade People...